Metaproject Lab - Second Year - Communication Design
Trabant was the car of the people: Cheap, Easy, Clever. Trabant still lives in memories of the people.
The aim was to bring back to life an old Brand, discovering its values, actualizing them, and applying them to the different artifacts we were going to produce.
We spotted:
Trabant was the car of the people: Cheap, Easy, Clever. Trabant still lives in memories of the people.
The aim was to bring back to life an old Brand, discovering its values, actualizing them, and applying them to the different artifacts we were going to produce.
We spotted:
Essentiality, Cleverness, Accessibility
We produced:
We produced:
Brand Pack
Content:
BrandBook
Brand Magazine
Brand Video
Brand Campaign
Brand Pack: the campaign starts here.
The aim is to hire designers. This pack is sent to the finalists of our first round selection
The aim is to hire designers. This pack is sent to the finalists of our first round selection
The brand packs gives you the instruments to meet Trabant values, and apply them to your work. Contains the rules to create a campaign proposal to apply to the second round selection.
BRAND BOOK
shows the values of the brand
BRAND MAGAZINE
Its name is T
shows targeted articles and advertising, conveying Trabant brand identity
simple / raw / black and white style
simple / raw / black and white style
BRAND VIDEO
shows DIY situations and clever reuse of raw materials, according to Trabant style
So touching, we're so good.
Love u
Love u
Thanks.
